India, despite being a developing nation, is considered a land of opportunities for the rapidly growing healthcare industry. And despite having a fair share of ever-changing healthcare-related challenges, it has managed to have a considerable share in the global healthcare market. Given the focus of both the Central as well as State governments on conscious health care as a fundamental right of all citizens, there have been initiatives and systematic investments made over the last decade to make India a leading healthcare facility destination, all over the world both for quality of treatment and affordable cost.
Here are some effective ways to attract foreign patients to India for medical treatment:
01. Mobile-Friendly Website
Investing in a website that is mobile friendly is essential as most people use their mobile devices to use the internet in search of something. Using a desktop for using the internet is not feasible always because the website is the first source of information for potential foreign patients. A website is the best way to let others see what services and treatments you offer. This helps in attracting traffic and more patients.
02. Search Engine Optimisation
To drive traffic to your website, organic search is the term you should be looking for. Ranking plays an important role when an organization is promoting its services in another country. This way it will be easier for your target audience to find you and contact you.
03. Presence on Social Media
For converting accumulated leads into customers, social media presence is important. Social Media serves as one-to-one interaction with potential customers. Other than being present on social, being active on it is equally important.
04. Doctor Interaction
Patients always want to know about their doctor. They want to interact with the doctor and get to know him before committing to treatment. Interaction with the doctor can be of good use in attracting more foreign patients. This helps prospective patients in building their trust in the doctor and the healthcare organization.
